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Ready to convert more leads into big-time customers?

If automation and optimized marketing operations aren’t a part of your strategy yet, you’re losing time, money, and opportunities. Why not let me show you how smart automation and marketing ops can totally transform your workflow, boost your sales, and free up your time so you can focus on growing your business?

From diving deep into analytics to uncover actionable insights, to fine-tuning your CRM processes for better customer engagement and retention—I do it all. But don’t just take my word for it; let’s actually make your marketing deliver more than ever before.

I’m here to take your marketing from "just okay" to "over-the-top successful."

Unlock the Full Potential of Your
Tech Stack

Marketing, sales, and your CRM should function as a unified engine — but are you truly maximizing their potential? If not, you might be missing out on crucial revenue. Without streamlined processes and smart automations, your CRM can become directionless. Let's change that.

As a seasoned Marketing Ops consultant, I can help you develop a strategy that leaves no lead behind. By integrating sophisticated automation and technical solutions, you can fully leverage the capabilities of your technology stack to convert leads into loyal customers efficiently.

Here's how my expertise makes a difference for your business:

Optimize Your CRM and Automation Platforms

Clean and fine-tune your systems to ensure they're running at peak efficiency.

Refine Automations and Scoring

Set up precise automations and scoring criteria to enhance your lifecycle funnel and improve lead conversion.

Increase Visibility Across Teams

Strengthen team alignment and increase process transparency with tailored updates and automations.

Rave Reviews

Christian is an extremely talented marketer who has a unique combination of skills, technical expertise and consistency that helped him become one of the go-to team members of the entire company at Docebo.
Not only was he able to scale the company’s email program from the ground up in multiple languages but he was also a key part of the team’s culture and someone who others turned to for both feedback and new ideas.

Christian is extremely passionate about helping his clients build and grow their engagement programs - always placing strategy at the heart of the conversation.
He is a strong advocate for the profession as a whole, believing that genuine communication and customer engagement is the pathway to long-term success.

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Nash Haywood

Director, Digital Marketing


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Chris Forrest

Vice-President, PR

Vera Causa

Get Smarter With Marketing Ops

The post-pandemic world has reshaped the digital environment, making it more complex and challenging to navigate.


Keeping up with these changes can be tough, but there's a clear way forward: let's enhance your competitive edge by streamlining and refining your systems and processes. This enables you to make decisions based on reliable and actionable data.

Don’t have a Marketing Automation platform to empower your CRM and marketing operations? No worries! I'm certified in major platforms like HubSpot, Marketo, and Pardot, and I'll guide you in setting up or transitioning to the ideal marketing automation solution that integrates seamlessly with your CRM.

Here are the possibilities:

Increase Quality of Marketing Qualified Leads

Better lead quality for improved conversion chances.

Faster Deals and Higher Win Rates

Speed up your sales cycle and enhance your closing success.

Productivity Across Marketing and Sales Teams

Optimize your team's efficiency and output through streamlined operations.

Improved Win-Back and Conversion of Qualified Leads

Refine your tactics for regaining and converting leads to secure more wins.

  • What is your response time for inquiries?
    I strive to respond to inquiries within 4 hours during business days. Your message is important to me, and I'll do my best to get back to you quickly.
  • Do you offer free consultations?
    Yes, I offer free initial consultations. It's a great opportunity for us to discuss your needs and explore how we can work together.
  • What industries do you have experience in?
    I've worked with clients across various industries, including retail, education, online learning, software, media, and ecommerce. My adaptable approach ensures tailored solutions for each client.
  • How can I stay updated with your latest insights and content?
    You can follow me on LinkedIn for the latest updates and marketing tips. Additionally, visit my blog for in-depth insights into marketing strategies.
  • Do you work with clients outside of Western Canada?
    Yes, I work with clients globally. Location is not a barrier to receiving expert marketing consulting services.
  • Who are you affiliated with?
    I am a Senior Marketing Consultant for Offload Marketing, and a marketing consultant for Vera Causa. If you have any questions about my roles or how we can collaborate, feel free to ask.
  • What services do you offer?
    Explore a range of services designed to optimize your marketing efforts and empower your team. From strategy refinement to hands-on training, I've got you covered. Marketing Automation Mastery Unlock the full potential of your marketing efforts with a KPI-driven approach. I'll help you implement and optimize marketing automation strategies, ensuring your revenue pipeline is not just filled, but thriving. This engagement is offered in 12-week sprints, with limited availability. Ideal for businesses, especially B2B SaaS companies, aiming to scale their marketing operations without the need for a full-time marketing manager. Marketing Operations Mastery Elevate your marketing operations with a comprehensive service designed to handle critical backend tasks needed for seamless campaigns and data-driven strategies. I'll step in to refine your data for accuracy and effectiveness in your marketing efforts. This includes executing campaigns, managing CRM systems, and optimizing operations for maximum efficiency. Ideal for businesses seeking a dedicated professional to manage the intricacies of marketing operations, allowing your team to focus on strategic initiatives. Email Marketing Power Boost Receive personalized guidance and support to enhance your email marketing performance. This package includes minimum 10 hours of dedicated consulting per week for a 3-month term. Perfect for companies looking to fine-tune their email marketing strategies. Ideal for businesses aligned with the Marketing Automation Mastery offering, but seeking a more condensed advisory. Continuous Marketing Excellence Get ongoing support, mentoring, and dedicated assistance for all your performance marketing needs. Exclusively offered to alumni clients, ensuring a long-lasting partnership for continued success.
  • Do you offer one-off services?
    Yes! I have some specialized services that might be just what you need: Email Marketing Initial Setup If you're new to email marketing in your business, don't worry! From picking the right platform to crafting that first email strategy, I'm here to help you make a solid plan. Platform Migration Has your current email tool become a bit too limited? Looking to switch to something new? I'll assist you in planning a smooth transition to a fresh platform. Data Migration Moving your data from one system to another? I've got you covered. I'll ensure your data transitions seamlessly to its new home. Email Marketing Training Got a young or early-career marketing team? No problem! I'm more than happy to provide training sessions, whether virtually or in person. And if you need something beyond my expertise, I've got a network of experts ready to step in. Processes & Documentation Is your campaign process starting to unravel? Or maybe there wasn't a solid process to begin with? Let's fix that. We'll set up systems for QA, proofing, campaign development, tracking results, and more. Plus, we'll make sure everything's well-documented. And if you're missing a process for documentation, we'll tackle that too. Monthly Email Marketing Consulting Need a fresh perspective on a regular basis? I'm here for you. Whether it's email marketing, automation, or CRM, I'll provide monthly consulting. We can meet virtually or in person, 1 to 4 times a month, depending on your needs.

Here's how it works:


Before any agreement is signed, I take a good look at your Marketing Automation and CRM systems. You’ll receive a detailed analysis pinpointing what works, what doesn’t, and uncover potential opportunities for growth.


I create a strategy designed to refine and elevate your CRM and marketing automation operations. Starting from scratch if necessary, I’ll build out processes that enhance your marketing efforts and set ambitious goals to ensure you’re not just reaching - but exceeding your targets.


In a collaborative effort, I’ll refine your Marketing Automation Platform/CRM setup, ensuring your systems are optimized for maximum efficiency. This involves aligning your marketing technology stack for better visibility and streamlined operations.

Rinse & Repeat

Observe the ongoing improvements as your data becomes increasingly valuable and actionable. We commit to continuously evolving your processes and automations, ensuring they grow with your business.

Get Your Free, No-Strings-Attached Audit

The audit covers:
Data Health
Check for duplicate records, highlight any red flags in your system setup, and tackle areas needing cleanup.
Look at how data flows between your systems, ensuring seamless integration, especially with platforms like Salesforce.
Lead Scoring
Evaluate your current strategies to identify gaps and opportunities for better targeting and engagement.
Lifecycle Funnel
Help you refine your lifecycle funnel with advanced strategies and automations to boost reporting and effectiveness.
Sales and Marketing Alignment
Ensure there's seamless visibility and coordination between your sales and marketing efforts, setting up systems to enhance both.

Let's work!

You've seen what smart automation and optimized marketing operations can do. Now let's talk about what I can do for you. If you’re thinking about a collaboration, have a question, or want to discuss potential projects, reach out to me using the contact form below or directly at


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Looking to collab?

Speaking at Your Event

I'm ready to share insights and current best practices with your audience.

Collaborating on Content

Whether it's podcasts, webinars, or guest articles, I'm here to help meet your content needs.

Startup Guidance

Offering expert advice, mentorship, and connections to trusted partners and resources.

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