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Christian Baun
Lifecycle Marketing Manager & SaaS Builder
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I'm on the lifecycle marketing team at GitLab, where I help prospects convert faster with smarter messaging and cleaner automation. Before that, I worked in B2B marketing roles at companies like Docebo and Bold Commerce. A lot of my work has been the unglamorous but important stuff: fixing broken flows, cleaning up data, tightening segmentation, and making email programs easier to run and improve.
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I’ve built a few tools to scratch my own itches as a marketer.
Howly started as a way to see HubSpot workflows without clicking through a dozen tabs. It lets you map workflows, see how they connect, and catch issues early. I also built Hubpanion, a Chrome extension featured by Google that adds a handful of small but useful improvements to HubSpot. It's been picked up by 900+ teams.
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Working on something interesting? I’m always up for talking lifecycle strategy, SaaS, or brainstorm on side projects. Connect with me on LinkedIn, send me an email, or book a coffee chat.
— Christian
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© 2026 — Christian Baun. Typeset in SF Pro.
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