Portfolio
Hey there, I’m Christian Baun—a marketing strategist who’s all about taking email marketing, automation, and lifecycle engagement to the next level. I thrive in crafting high-impact campaigns for B2C, B2B, and eCommerce sectors, specifically designed to increase lead generation and conversions.
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My drive for innovation isn’t just a passion; it’s backed by advanced certifications in HubSpot, Marketo, and Salesforce. I’m here to put my skills to work for you, transforming your marketing campaigns into powerful engines of success.
Case Study: Docebo
Industry
SaaS
Objective
The goal was clear: transform the lead nurturing approach to a personalized "Choose-Your-Own-Adventure" style, allowing prospects to select their journey based on personal interests and challenges, thus fostering a deeper connection and accelerating the sales process.
Solution
I developed a unique nurture program that replaced linear campaigns with a dynamic, interactive journey. Prospects could now navigate through a series of decision points, choosing content that aligned with their immediate interests and pain points.
Challenge
The client, an eLearning innovator, faced the challenge of engaging prospects in their saturated market. They sought to revolutionize their lead nurturing process to create a more engaging, interactive experience that resonated with individual needs, aiming to boost engagement and conversion rates while shortening the sales cycle.
Impact
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Engagement Surge: Engagement rates soared by 30% as prospects actively chose the content that interested them.
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Sales Cycle Efficiency: The sales cycle was reduced by 20%, showing quicker progression from interest to decision-making.
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Conversion Growth: We achieved a 25% uplift in conversion rates, underscoring the effectiveness of personalized engagement.
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Content Relevance: Continuous optimization of content was informed by user interactions, leading to ever-improving relevance and value.
Case Study: Bold Commerce
Industry
SaaS
Objective
The mission was to revamp the lead-to-opportunity journey. The aim was to enhance the precision and effectiveness of marketing efforts, ultimately increasing the conversion of leads to qualified opportunities.
Solution
I designed an intricate journey map, fine-tuning every interaction from visitor to opportunity. This involved crafting compelling, personalized email campaigns at critical decision-making junctures, harnessing analytics to predict and respond to lead behaviors, and seamlessly transitioning warm leads to the sales team.
Challenge
Bold Commerce, a leading SaaS provider, was facing stagnation in marketing lead conversion. In a rapidly advancing e-commerce landscape, they needed a strategy that not only attracted leads but effectively nurtured them into opportunities.
Impact
The revamped journey led to a 35% increase in lead engagement and a 20% uplift in opportunity conversions. By optimizing email touchpoints, the average lead progression time decreased by 25%, and the email open rate soared by 40%, significantly outperforming industry benchmarks.
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This strategic enhancement of the lead journey at Bold Commerce underscores the transformative impact tailored email marketing can have on the SaaS sales funnel, turning prospects into opportunities with unprecedented efficiency.
Case Study: Zipline
Industry
SaaS
Objective
The goal was to maximize live event engagement by delivering fresh, daily content that would set the tone for the day and capture the attention of leads from the moment the conference began.
Solution
We implemented a strategy where each day's interactions and insights were rapidly developed into compelling content for the next morning. Overnight, new leads were integrated into Marketo, with emails scheduled to launch at 9 AM.
Challenge
In the bustling atmosphere of NRF, Zipline sought to stand out among vendors and engage event attendees with timely and relevant content.
Impact
This approach resulted in a dramatic 45% increase in engagement, with Zipline's proactive content distribution setting the day's precedent. The strategy distinguished Zipline as a thought leader and the go-to source for daily insights, outpacing competitors and driving meaningful connections.
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Zipline's innovative approach at NRF showcased the immense power of live, contextual engagement, proving that timely, relevant content is key to capturing and maintaining lead interest in a competitive event setting.
Contact Me
You've seen what smart automation and optimized marketing operations can do. Now let's talk about what I can do for you. If you’re thinking about a collaboration, have a question, or want to discuss potential projects, reach out to me using the contact form below or directly at hi@christianbaun.com.
Social Media
Rave Reviews
Christian is an extremely talented marketer who has a unique combination of skills, technical expertise and consistency that helped him become one of the go-to team members of the entire company at Docebo.
Not only was he able to scale the company’s email program from the ground up in multiple languages but he was also a key part of the team’s culture and someone who others turned to for both feedback and new ideas.
He’s a well-respected marketer that understands it takes to be successful and I enjoyed working with him!
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Christian is extremely passionate about helping his clients build and grow their engagement programs - always placing strategy at the heart of the conversation.
He is a strong advocate for the profession as a whole, believing that genuine communication and customer engagement is the pathway to long-term success.
Highly certified across all major platforms and tools, he brings a ceaseless dedication to continual improvement and professional development.
