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Email Marketing & Lifecycle Automation Expert from Canada.

Hey there, I'm Christian. I help businesses use automation to enhance human interactions instead of automating processes. Let's get started!

Image by Luke Chesser

About Me

​For the last 7 years, I’ve been hard at work creating exciting nurture funnels and managing campaigns across multiple channels in the B2B SaaS world.

 

I’m proud to see my work play a role in helping businesses use technology to enhance human interactions, rather than using technology to automate processes.

I learned the ropes in the digital marketing space by helping customers take the relationship with their clients to the next level. Designing, coding, and marketing products for distribution to such a diverse and crowded industry has taught me a lot about people and the need for customer-centric solutions that rise above the noise.

Along the way, I found my niche, learned to listen, researched, measured, and stayed laser-focused on solving the right problems using the right tools and channels.

With this recipe, I’ve gone from generalist digital marketer to becoming an expert in the field of email marketing and lifecycle automation. And, I still have a whole slew of ideas I haven’t gotten to yet!

Right now, I’m working as a Marketing Automation Manager at Bold Commerce, where I plan, develop, implement and maintain the overall email automation strategy.

 

I’m also working on creating and building communities for exciting NFT projects I’m a part of.

Off the clock, you can find me playing video games, reading and writing about emerging tech, consulting, and exploring the Canadian Rockies with my fiancée Valentina, and my dog Dennis.

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Expertise

Email Marketing

Creating exciting nurture funnels for both inbound and outbound initiatives.

Demand Generation

Driving awareness and creating a need in the minds of prospects.

Email Development

Built award-winning responsive email templates using HTML/CSS.

Marketing Automation

Managing multifunctional campaigns across multiple channels, automatically.

Lifecycle Automation

Engaging prospects and customers throughout their buying journey.

Conversion Copywriting

Crafting effective content that stands out, including demand generation.

Recommendations

Christian is an extremely talented marketer who has a unique combination of skills, technical expertise and consistency that helped him become one of the go-to team members of the entire company at Docebo.

 

Not only was he able to scale the company’s email program from the ground up in multiple languages but he was also a key part of the team’s culture and someone who others turned to for both feedback and new ideas.

 

He’s a well-respected marketer that understands it takes to be successful and I enjoyed working with him!

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Nash Haywood

Director, Digital Marketing

Gong

Christian is extremely passionate about helping his clients build and grow their engagement programs - always placing strategy at the heart of the conversation.

 

He is a strong advocate for the profession as a whole, believing that genuine communication and customer engagement is the pathway to long-term success.

 

Highly certified across all major platforms and tools, he brings a ceaseless dedication to continual improvement and professional development.

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Chris Forrest

Vice-President, PR

Veracausa