About Me
For the last 8 years, I’ve been hard at work doing what I do best: streamlining marketing operations and getting automations just right. My expertise ranges from B2B to B2C, all the way to eCommerce. I’m proud to see my work play a role in helping businesses use technology to streamline and automate their marketing efforts, allowing them to save time and resources while still delivering effective campaigns that convert.
Starting from the ground up, I learned the ropes through hands-on experience, working my way through the complexities of digital marketing one campaign at a time. Building, designing, and marketing products has taught me a lot about people and the need for human-centered solutions that rise above the noise.
Along the way, I found my niche, learned to listen, researched, measured, and stayed laser-focused on solving the right problems with tools and integrations that people live using and recommending.
With a toolkit refined over years of building workflows and optimizing platforms, I've turned hundreds of marketing systems into models of efficiency and success.
Today, as a seasoned marketing ops consultant, I'm all about using technology to beef up processes, boost productivity, and deliver stellar business outcomes.
When I'm not immersed in the world of marketing, you'll find me engaged in my other passions, including gaming, exploring emerging tech, and going on adventures in the breathtaking Canadian Rockies with my fiancée, Valentina, and our fur son Dennis.
Thanks for visiting, and feel free to get in touch if you have any questions or would like to work together.
Marketing Consulting
Operational Excellence
Step up your game with my marketing ops and automation consulting services. I’ll navigate you through the intricacies of marketing automation, ensuring your business operates like a well-oiled machine, ready to outperform and outshine.
Optimize the backbone of your marketing engine. I align your tech stack, processes, and data analytics to build a robust operations system that grows with you, ensuring every piece works together for maximum efficiency.
Transform interactions into opportunities with customized automation. I develop and implement strategies that nurture your leads and personalize the customer journey, leveraging the latest technology for consistent and compelling communication.
Elevate your email marketing from routine to remarkable. By crafting targeted campaigns and engaging content, I focus on driving higher open rates, better engagement, and stronger conversions to deepen your customer relationships.
Elevate customer relationships with advanced CRM strategies. I transform your customer data, enhancing engagement and loyalty by providing a comprehensive view of all customer interactions.
Make informed decisions with insightful reporting. I simplify complex data into clear insights, offering concise reports that guide your strategy and track performance effectively, and reveals opportunities for growth.
Launch and manage multi-channel campaigns effortlessly. I synchronize your marketing channels, ensuring consistent, impactful brand messaging that captures and retains audience attention.
Marketing Expertise
With extensive experience in key marketing platforms, I have a proven track record of implementing HubSpot for lead generation and email marketing automation, using Marketo for comprehensive campaigns with A/B testing, and Pardot for intricate email marketing strategies. My expertise also extends to managing large databases and dynamic content in Salesforce Marketing Cloud, creating targeted marketing with Bloomreach, and delivering tailored automation solutions within Microsoft Dynamics 365 using ClickDimensions.
I streamline complex marketing campaigns across various channels, utilizing automation to enhance customer engagement and increase marketing efficiency.
By aligning your marketing strategy with the right technology and processes, I ensure that your marketing operations are seamless and results-driven.
From crafting compelling copy to segmenting audiences, I create email marketing campaigns that captivate and convert, fostering lasting customer relationships.
Guiding customers through their buying journey with strategic automation, I design touchpoints that resonate and drive conversion
at every stage.
Rave Reviews
Christian is an extremely talented marketer who has a unique combination of skills, technical expertise and consistency that helped him become one of the go-to team members of the entire company at Docebo.
Not only was he able to scale the company’s email program from the ground up in multiple languages but he was also a key part of the team’s culture and someone who others turned to for both feedback and new ideas.
Christian is extremely passionate about helping his clients build and grow their engagement programs - always placing strategy at the heart of the conversation.
He is a strong advocate for the profession as a whole, believing that genuine communication and customer engagement is the pathway to long-term success.
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