Hey, I’m Christian — a lifecycle marketer and builder based in Calgary.

I work on the lifecycle team at GitLab, leading initiatives that turn prospects into pipeline. That means designing smarter nurture programs, testing and optimizing email flows, and helping shape the way we communicate with enterprise buyers around the world. I work across teams to make sure we’re sending the right message, to the right person, at the right time (that don't sound like they're written by ChatGPT).

Before GitLab, I worked with companies like Docebo and Bold Commerce to improve marketing automation, clean up messy data, and build journeys that convert. I’ve also consulted with B2B enterprise teams on email performance, lead flows, and getting more out of tools like Marketo, HubSpot, and Pardot.

Outside of work, you’ll find me gaming, exploring new cities, or working on side projects that blend marketing, AI, and product thinking.

You can find some of my experiments and archived projects over on GitLab.