Email marketing is a tough job. On top of developing drip and nurture campaigns, marketers must also create customer journeys, design, write and create said emails. As if this didn’t sound like enough work, each email must also be tested and optimized, lists must be segmented, results must be analyzed, and all the campaigns must constantly be tweaked improved.
Google Chrome is a great browser due to its flexibility and speed, and it is also home to a huge marketplace of extensions that make it much, much easier to find the right tools for your email campaigns.
But, since there are thousands of Google Chrome extensions out there, it is also easy to get lost
Here are 6 of the best extensions that will help you create beautiful email campaigns every time.
Designing an email newsletter isn’t always easy. The last thing you should worry about is finding the right colour to match your overall theme. Thankfully, ColorZilla allows you to get the colour of any pixel on any page. If you are trying to create a newsletter based on the colours of your website, ColorZilla even allows you to get a color palette for any site. Best of all, it’s extremely easy to use.
Ever used a font you really liked and wanted to replicate it – but couldn’t, because you forgot its name? WhatFont solves this problem for you by identifying any font on any page. Simply click on the extension, and the tool will do the rest.
Gifs = retention. Adding gifs to your email newsletters is not only a fun and quirky way to way to reach out to your subscribers, it also increases your retention rates. How? Most people will always watch a GIF all the way to the end. Check it out!
Grammarly will make sure your messages, documents, and social media posts are clear, mistake-free, and impactful. Adding Grammarly to Chrome means that your spelling and grammar will be vetted on on your email marketing – and nearly everywhere else you write on the web.
Open a new tab and trap your best thoughts with Papier
Ever sat down with a task list and instead ended up spending 6 hours on YouTube? The average person has about 60,000 thoughts a day, and we spend about 7 hours on average looking at screens. With Papier, you simply open a new tab and trap your best thoughts to create the ultimate email campaigns.
Exchange of data should be easy. Have you ever been working on a campaign when you found yourself repeating the same task over and over? With the help of Zapier, you could get a little automation assistance.
Zapier is a tool that allows you to connect your favourite apps and automates tasks between them. Their Chrome extension can help you create those automated workflows directly from your browser.
You could, for example, connect your ESP with Google Sheets, so every time you got a new subscriber Zapier would add each one to a given sheet.