Christian BaunOct 1, 20216 minHow I (Accidentally) Became a Lifecycle MarketerHow well does your email marketing program align with your customer’s lifecycle? Are you practicing lifecycle marketing?
Christian BaunSep 30, 20214 minMy Favourite Email Marketing Hacks for Getting Stuff DoneSeven years ago, I immersed myself in the world of email marketing. I had been doing digital marketing prior and only briefly touched...
Christian BaunAug 19, 20215 minHow to Write Killer B2B Email Copy (With Real-Life Examples)Writing killer email copy isn't rocket science, as long as your understand the purpose, your target, and your messaging.
Christian BaunApr 19, 20215 minA Day in the Life of an Email Marketing Manager (at a B2B SaaS Company)If you've ever done marketing for a SaaS company, you know that it's different from any other type of marketing.