Blog | christianbaun

How AI Is Going to Change How We Do Marketing Forever

I put ChatGPT to the test to truly understand how good (or bad) it is. I picked email marketing as my channel.

3 Lead Nurturing Strategies Every B2B Business Should Consider

This past April I presented on behalf of Bold Commerce at The Advertising Association of Winnipeg three lead nurturing strategies that I...

Best Practices for B2B Email Marketing

What can you do to elevate your B2B email marketing in 2022? Try these 5 (proven) best practices.

What Does a Marketing Automation Manager Really Do?

In today’s workforce, there is an increased need for workers who can tackle tasks that require creative and technical know-how.

Getting the Most Out of Your Marketing Automation Platform: 5 Best Practices (That Worked for Me)

In this blog post, I want to go over some best practices that you can do to scale your organization with marketing automation. But first,...

2 Lead Nurture Programs That Just Didn't Work

I’ve been building and scaling lead nurture programs for a number of years now, and during my time, I’ve developed many nurture programs...